WHERE COFFEE COMES FROM
Ever wondered what kind of plant coffee comes from? Coffee beans start off green – they’re the raw seeds of the ‘coffee cherry’.
COFFEE GROWS ON TREES Coffee cherries
Did you know that coffee is a fruit? Green coffee beans are the seeds inside the fruit of the coffee tree.
Coffee trees produce red coffee cherries that are harvested by hand when the fruit is ripe. Inside the cherries are the green beans we roast to make the coffee you know and love.
All of a coffee’s taste and flavour potential is held within this green seed. This potential is ultimately unleashed through roasting the green coffee. Not all green beans are the same. They can look and taste differently depending on where they were grown, the type (varietal) of the coffee tree they came from, and how they were processed.
TREE TO CUP
Coffee trees produce red coffee cherries that are harvested by hand when the fruit is ripe. Inside the cherries are the green beans we roast to make the coffee you know and love.
All of a coffee’s taste and flavour potential is held within this green seed. This potential is ultimately unleashed through roasting the green coffee. Not all green beans are the same. They can look and taste differently depending on where they were grown, the type (varietal) of the coffee tree they came from, and how they were processed.
QUICK FACT
Green coffee beans can look and taste differently depending on their origin, varietal and how they’re processed.
ROASTING BEANS
Coffee roasting is the process that brings out the flavours we look for in coffee. During roasting, the beans go through a chemical reaction called the “Maillard reaction” which causes sugar browning, caramelization and all-around deliciousness.
Starbucks® roasts green coffee beans to bring out their aroma, acidity, body and flavour. Each coffee is roasted to a unique taste profile to highlight these inherent flavour characteristics: that’s why roasting is a true craft. Our roasters are skilled at roasting to bring out the potential of each distinctive green coffee.
THE CRAFT OF ROASTING
Bringing out flavourRoasting brings out coffee beans’ aroma, acidity, body and delicious flavour.
Roasting is part art, part science. The art of roasting allows Starbucks® roasters to create flavour; science is leveraged to ensure consistency. This is how we turn the green coffee beans taken from the coffee cherry into the flavourful, aromatic coffee customers know and love.
Next time you brew and sip a cup of Starbucks® coffee at home, why not take a moment to remember where it all began?
